What is Ghost Mannequin Effect?
Ghost mannequin is a 3D effect that that makes products
like clothing or jewelry to be worn by some kind of invisible human. First
multiple shots of a product on a model or mannequin is taken and then in
post-production the model of mannequin is removed to make it look like an
invisible person is wearing the product. There are also terms like 3D
mannequin, invisible mannequin, neck joint service or hollow man effect for it.
This effect is used to make sure customers know the perfect fit of the product.
Importance
This is a very important technique as customers when
buying a clothing online would like to make sure that it looks good on a human
body.
Suppose you run an eCommerce business and you have a
lot of cloths. If you just upload those products normally on a rack or lying on
a table full of wrinkles, then it is less likely to attract attention. But if
you hire a professional who will take several shots of the products on a
mannequin or model and then remove the mannequin on post production, it will
look a lot more attractive to the consumers and will increase your sales. Because
people like to see the fit of a cloth when buying something as they won’t be
able to trial them anyhow.
As a part of online clothing product industries you
should be using this effect as it enables the consumers to get a clear sense of
what you are providing. That will also increase your sales. First impression
decides if your consumers will buy the product or not. So, it is very important
technique for any kind of online clothing business.
Tips & Tricks
If you are a photographer or trying to photograph for
ghost mannequin effect than make sure to follow these tips for better
performance.
Choose the right size- You can find various kinds of
mannequins which come in various shapes and sizes. You can find mannequins made
for this type of photography. So you should choose the right size of mannequin
for your products or make sure the products fit perfectly with the mannequin or
model.
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